A logo is the face of your business, and it’s often the first thing customers see. Just think about how many logos you come into contact with every day, starting from when you first reach for your favorite breakfast brand in the morning to your favorite show or publisher at the end of the day.
Any person with a business or service should have a logo. While profile pics are great to tell the world who you are, it has limitations in that it doesn’t tell the world what you do or what you offer. That’s where a logo is extremely useful.
Letter marks
As the name suggests, use letter marks with the initials of your business name. Successful letter marks often replace the full name—we might not know what the letters CNN, NASA, or H&M stand for, but we most certainly recognize the logo and what they do. In addition first letters can also refer to shortened names, such as FedEx.
Word marks
Wordmarks are the business name without an image. As a result, typography plays a key role. Businesses named after a person might use a calligraphy font to replicate a signature. Car brands might use a bold font to demonstrate their robust build. A journalist or publication might use a refined serif font to indicate intellectual insight. Fortunately, there are plenty of fonts available to breathe life into any wordmark.
Pictorial marks
With pictorial marks, the focus is on the image. From sneakers to gas stations, a single shape, symbol, or silhouette uses distinguishable colors to make them easily identifiable, even when seen from a distance.
With pictorial marks, the focus is on the image. From sneakers to gas stations, a single shape, symbol, or silhouette uses distinguishable colors to make them easily identifiable, even when seen from a distance.
Combination mark
A combination mark uses both words and images. Most logos start out this way and evolve to focus on either just the image or word as the brand or business becomes more well-known. Remember, you can always create different variations of your logo, with image only for web icons, or word only for letterheads.
A combination mark uses both words and images. Most logos start out this way and evolve to focus on either just the image or word as the brand or business becomes more well-known. Remember, you can always create different variations of your logo, with image only for web icons, or word only for letterheads.
Choose your design style
If you have an interesting name, a word mark provides memorability but if it’s lengthy, consider an abbreviated letter mark. When it comes to images, will a picture best represent you, or do you have some guiding points or pillars that can be distilled into an abstract mark? Your design style is completely up to you but it should be based on what you want to communicate about your business.
If you have an interesting name, a word mark provides memorability but if it’s lengthy, consider an abbreviated letter mark. When it comes to images, will a picture best represent you, or do you have some guiding points or pillars that can be distilled into an abstract mark? Your design style is completely up to you but it should be based on what you want to communicate about your business.
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